Wednesday, February 29, 2012

Caring "A Whole Awful Lot"

It's the kind of story you gotta love: when the 4th grade students at Park School in Massachusetts noticed that the official website for The Lorax movie had no environmental message whatsoever, they did something about it. They wrote a petition, posted it on Change.org, and watched as over 57,000 signatures rolled in.

Universal Studios was watching too, and revamped the website, incorporating many of the exact changes the students had suggested. You can see the results here.

Now if only something could be done to stop the Lorax from being used to sell--of all things--an SUV!

Oh wait--there is something being done.

6 comments:

  1. Oh i love it!  Be careful what message you co-opt or you just might be held to it. Heeheehee!

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  2. I was waiting for you to say something about the commercial.  My jaw dropped the first time I saw it.

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  3. Ain't it awful?! But you know, I am liking the twist--the Lorax helped teach a lot of people the importance of speaking out on behalf of  the environment--and now those people are coming to his defense and speaking on his behalf.

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  4. Yes! Would dear departed Dr Seuss have gone along with the Lorax as SUV spokescreature?! I think not.

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  5. Hi Patricia - Thanks for visiting my blog.  :)  What a wonderful lesson for those 4th graders! They've learned that speaking out for change matters, and that they have a powerful voice.  Amazing that the Lorax is being marketed in such a way.  The irony might amuse Dr. S., but I doubt he'd be thrilled with the circumstance.

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